I'm Christine, product manager who loves building products that help people find flow. This is a portfolio of writings, product resources, and art musings.

📝 Selected essays
- A simple system to talk to users in B2B SaaS
- What Makes Product Feel Alive
- The Rubber Band Theory of Customer Delight
- Win More Product Home Runs with Blumhouse’s Micro-budget Model
- How to Use Psychographic Segmentation to Win Early Adopters
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Top resources for product managers

As product management becomes an increasing popular career, this space has become saturated with content. Here, I filter out the noise and share the essential readings on the fundamentals of product management, plus some quality resources about software business, entrepreneurship, and the internet economy in general.
Get the latest top reads about product management, health technology, and digital media at my bi-weekly newsletter Double Take.

Product management fundamentals
- The foundations of a product management career - Marty Cagan summarized the fundamental questions (and answers) about the role of a PM, what responsibilities are involved, and what it takes to be a good one.
- Hacking your product leader career - by Gibson Biddle, accompanying video of workshop here
- Shape up - Basecamp's unique process of designing and shipping faster
- Good product manager, bad product manager - a classic piece by Ben Horowitz. It's written over 20 years ago so take what's relevant to you today
- How to write a good product requirement document - Martin Cagan, Silicon Valley Product Group
- Minimum viable product manager - Brandon Chu maps the set of skills to focus (and not focus on) for a generalist PM
- How to hire a product manager - Ken Norton's classic piece on the role of PM and how to find a good one
- How to develop product judgement - Intercom's Paul Adams breaks down how to develop product judgement through direct user engagement

Product strategy- DHM model - Gibson Biddle on using DHM "delight customers in hard-to-copy, margin-enhancing ways" to formulate product strategy
- The product strategy stack - Ravi Mehta's crisp outline of the product strategy stack and using "narratives, commitments, tasks" instead of OKRs
- Derisk product strategy - Jeff Gothelf on giving strategies a hypothesis and clear OKRs for success, giving it space for agility
- The conservation of attractive profits - Using Netflix as a model to demonstrate how modularizing and commoditizing an integrated system captures new value
- Aggregation theory - Ben Thompson's classic: how aggregators dominate a market by commoditizing suppliers and aggregating all users

Go to market
- Introduction to product-led growth (PLG) - Unusual Venture's field guide on whether PLG is right for your company and how to get started with a self-serve experience
- PLG primer - OpenView's primer on the history & pillars of PLG, with company examples and key metrics to measure success
- The Enterprise Approach to Product-led Growth - Unusual Venture applies PLG to enterprise and traditional sales-led organizations
- Building self serve at Notion and Dropbox - First Round Review interviews Kate Taylor on sales & product-led GTM, pricing, onboarding, and CX
- The modern tech stack for PLG companies - Pocus breaks down the tech stack that supports PLG companies

Product design
- Product design = mission, vision, architecture - approaching design as a multi-layered process, from outcome to visual by Intercom's Paul Adams
- Using game design to design delightful products - Superhuman's Rahul Vohra explains how to make software that feels like play
- Building for power users - how to build software power users that satisfies the need for configuration while is still fun to use
- How to work with designers - Julie Zhuo (ex-Facebook) outlines how to best leverage designers' value

Product market fit
- Where to Go After Product-Market Fit - an interview with Marc Andreessen
- Zero to product market fit - getting from 0 to 1 by Andrew Chen
- The only thing that matters - Marc Andreessen's infamous essay about why market matters the most
- How to quantitatively build a PMF engine - Superhuman's product market fit engine

About

I'm Christine, a product manager who loves building products that help people find flow. I'm currently designing enterprise healthcare products at PointClickCare. I'm based in Toronto, but always dreaming about obscure places to travel to. When I'm not obsessing over product, I like learning about film-making and digital illustration. Here's my Notion template for productivity dashboard, feel free to duplicate.Journey
💊Pharmacist ⇨ 🛠Small business ⇨ 📈MBA ⇨ 📦Product Manager
Interests
- The craft of product management & design
- Software rewriting the access & delivery of healthcare
- Consumer behavior's influence on digital media & social commerce

some art

Some hobbyist photography and digital illustrations ©christine-zhu.com